frequently asked questions

I use it for the work that shouldn't need a person: pulling property data into templates, automating file naming, speeding up development. That's how I cut a three-hour weekly production task to 30 minutes. I don't use generative AI as a substitute for design, photography, or video. If a piece has my name on it, the creative decisions were mine.

Marketing, creative production, web development, and systems administration, usually all at once. In practice that means brand standards and templates, email and paid campaigns, photography and retouching, HTML for websites and landing pages, CRM and Microsoft 365 administration, and training people to use what I build.

I do the creative work and the technical work in the same role. Most organizations split those across several people; I've been the single point of contact for both for years. The result is fewer handoffs and systems that are built by someone who also has to use them.

I'm full-time, but I take on a limited number of projects where the fit is right, typically design, photography, web, or paid campaign work for real estate professionals and small businesses. Reach out through the contact page and I'll tell you quickly whether I can take it on.

Project-based, quoted after an initial conversation about scope. Quotes are itemized with no hidden fees.

Direct and collaborative. I ask the questions that need asking up front, keep things moving, and don't reinvent a process that already works.

Through the contact page. I usually respond within two business days.