Graphic Design

Branding & Advertisements in PowerPoint

Whether you’re an individual artist or a small business, the most important tool you have at your disposal is presentation.

My goal as a Graphic Designer is to create a strong, iconic image that represents your brand identity and conveys a direct message to your potential clients.

These mockups showcase my ability to take simple concepts and turn them into show-stopping visual media.

You’ll also need vector-drawn graphics that can be scaled for all types of documentation and advertising purposes, be it as small as a stamp or as big as a billboard.

Below are some examples of what I can produce within Adobe Photoshop and Adobe Illustrator.

YouTube Thumbnail Designs in Photoshop

In 2024, I was tasked by online music composer Cory Lawrence (otherwise known by his social media handle @EverythingFantasy on YouTube) with creating a design format for all of the thumbnail images used for the YouTube videos that he produces on his personal channel.

I begun this task by researching other channels similar to his, and seeing what common denominators led to those channels success in views. I highlighted what I considered to be multiple important features of their thumbnail structures and brought my report back to Cory with a design draft of exactly how he should assemble thumbnails for videos going forward.

Digital screenshot showing YouTube thumbnails of music tracks with labels such as 'Latest,' 'Popular,' and 'Oldest.' The thumbnails display album artwork, artist names, and track titles, organized in a grid layout with a black background.
A blue presentation slide with guidelines for creating effective video thumbnails. It features a small thumbnail image of a video game overlay, showing a dark background with characters from Final Fantasy VII, a music note icon on the top left, and the FF7 Overworld Theme label. The slide includes arrows pointing to the thumbnail, explaining the placement of icons and branding for recognition.

The design format I drafted contains all of the elements combined in a contextualized example of how the thumbnail would look for a specific video. The science of thumbnail design can play a significant role in click-thru rate and whether or not the algorithm will push the videos to the Recommended tab of YouTube for users.

The goal of this new thumbnail format would be to generate a measurable increase in both impressions and view counts on the videos newly uploaded. I would provide Cory with the Photoshop file template to use for future thumbnails that he’d create using my documentation, and observe the results over a 6-month period of this new thumbnail format being utilized.

A digital graphic of a YouTube channel homepage mockup with new thumbnails, featuring a blue background and white text that explains the purpose of scrolling through content. The right side shows a section of a YouTube channel with three video thumbnails, including titles like "CORE - Undertale Orchestral Remix," "FF7 Overworld Theme - Orchestral Arrangement," and "How to Make Danganronpa Music."
Placeholder layout for a music track or album cover, with instructive text for editing. Contains sections for content icon, subject or silhouette, track title, logo, timestamp, and progress bar, all surrounded by red and black borders with overlapping circular and rectangular shapes.

Cory saw significant growth on his YouTube channel in relation to this new thumbnail design. In only the first half of 2024, he achieved a higher impression rate than throughout the entirety of 2023. This design format has also allowed him to focus less on the thumbnails for his videos and more on the actual content of said videos.

As of 2025, the @EverythingFantasy YouTube channel has doubled in both video and subscriber count. The account’s overall views has surpassed 3 million.